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The classic way to do social media marketing

I need to devote some real estate to how other people are doing social media marketing. I need to do this because it's very tempting for people to engage in the same practices. I can see where they're coming from. It is easy. It's like seeing some chump change in front of you and it's almost irresistible to fight the urge of bending over and picking up then change. But when you do that it will throw you off. It will give you a false sense of incentive or reward. And don't be surprised if you end up giving into your worst instincts only to walk away with less than nothing.

The classic way to do social media marketing 

This happens all the time because human beings being the way they are would always take the path of least resistance. Who can blame them. But by warning you about how this works out. It is my hope that you stay away from this and focus instead on investing your time effort and energy on the right way to do things. The classic approach to social media marketing. So when is the classic approach to social media marketing. Well it's actually quite simple whether we're talking about Instagram Twitter or Facebook. You need to only follow like or friend people who are interested in your Neech you connect with all these people. And then after you have followed them a lot of them would actually follow you back. For example on Twitter for every 100 follows.


Don't be surprised if maybe 20 to 30 people follow you back. Now this is where it gets really bad. Classic social media marketers would then spam their followers. They would just send all sorts of unrelated garbage and then they would unfollow. Do you see the pattern follow get followed spam unfollow. I wish I could tell you that they do this sporadically but instead these self-professed professional marketers use all sorts of sophisticated software to do this. Up until a few years ago this worked like a charm. This is a great way to get a lot of Twitter traffic but not anymore. This instead can get you banned.


More importantly whatever traffic you do manage to get using this tactic is not going to be any good. Why. There's no targeting you're not pre-qualifying these people who would follow you. The only reason why they followed you in the first place is because you followed them first. Where's the selection there. Where's the targeting there. Now you can make wild guesses but ultimately it's a volume game and it leads nowhere. The return on effort is not there. I'm not saying that you can't make any sales doing this technique.


I'm not claiming that but what I'm saying is that whatever awards you get are not offset by the wasted time effort and energy as well as opportunity costs involved. You're better off using a quality based approach. Audiences are looking for quality.The bottom line to modern social media marketing is to use quality content. Your Content will speak for you. Your Content will do the pre-sales job regarding your brand. In other words your content is your representative. It speaks to the values you want your brand to be associated with. The sad reality even if the follow good followed spam and unfollowed technique still works for some people. The rules have changed.

The classic way to do social media marketing 


Social media platforms will reward or punish you based on engagement. If you want an extreme example of this. Just look at Facebook. Facebook used to be a traffic goldmine.Not anymore. You need a really high level of engagement to preserve your reach on Facebook. If you get normal levels of engagement good luck. That's how bad things are. And that's why I need to take this time to spell out why this classic social media marketing no longer works. Other failed methods. I would be remiss in my duty to educate you on failed social media marketing strategies. If I don't also mention other failed techniques first hash tag hunting no longer works.


This technique involves marketers finding hashtags that are trending. They basically would publish niche specific content but use unrelated or irrelevant hashtags and pair them with their content. They do this because they want to hitch a ride on the upward trend of those hashtags. They know people are searching for those hashtags. They know that these hash tag trends are hot so they want to poach as many eyeballs as possible. Unfortunately the traffic that you get is not going to be any good. People are looking for specific types of information and when they see that your content is so obviously unrelated they're not going to click through. You might even get reported. Another failed method you should stay away from is influencer spamming.


There are many influencers and most all knishes if you want to see this in action go to Facebook or Twitter. There are many specialized pages and specialized Twitter accounts now constantly mentioning those influencers on your content is not going to help if your content doesn't really add any value. There has to be a reason why you are engaging with these influencers and drawing their attention is not enough getting them to look at your content because you think your content is hot is a lousy idea. Instead you should focus your engagement tagging based on what they did. For example if an influencer was talking about recent trends in athletic shoes then that person would be fair game for an article I post regarding the latest trends in athletic shoes and what they mean in terms of the bottom line of large footwear apparel companies that influencer would be directly interested in what I have to say because I'm sharing content that is not only high quality but is directly related to stuff he or she is already talking about. Do you see the specificity here. Do you see the direct link.


Now compare this with an influencer who talks only about four acts and I tag that influencer what I'm talking about bitcoin that person is going to get annoyed. You see the difference. Finally automated publishing with no outreach is not going to work. Basically what you're doing is throwing spaghetti on the wall and hoping something sticks. If you're just publishing content on an automated basis on Twitter Facebook Pinterest and other platforms it's anybody's guess whether people would actually engage. You have to do some outreach. You have to draw eyeballs to your content. You have to find existing pools of highly qualified audiences and get your social media account in front of their eyeballs. Use your very best content. If you do this right your automated publishing on social media will be greatly rewarded. Use a shotgun approach and you're probably going to get the same results as other failed social media marketers.



Amro Mohamed
Amro Mohamed
An Egyptian blogger interested in technology and working on the Internet, specializing in programming

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